WHO ARE WE?
A partner of choice
LUCEO Group is distinguished by its eleven entities, all active in interdependent sectors such as retail, real estate, healthcare, hotels and catering. These companies aspire to become partners of choice in their respective fields, contributing to economic and social growth.
A positive impact in everything we do
We are committed to playing a leading role in the country's sustainable and inclusive development. Thanks to the diversity of its activities, LUCEO Group adopts a continuous improvement approach, with the ambition of contributing to economic growth and social well-being, in partnership with its employees and local players. This global vision ensures that each of our sectors actively participates in making a positive impact, creating synergies that benefit the Malagasy economic fabric as a whole.
Ambitious goals in a challenging environment
Aware of the challenges posed by the economic environment, LUCEO Group has set ambitious targets to ensure the development and sustainability of each of its entities. All the Group's subsidiaries are committed to this approach, working together to promote and support long-term initiatives that are in line with the Group's values.
This positions us as a major player capable of adapting to contemporary challenges while maintaining a strong commitment to innovation and sustainable development.
Establishment of Ceni Maurice
Acquisition of ABC
Creation of the SIRR Group
Opening of ABC Store in Antananarivo
Acquisition of Hotel Plus, Homeopharma, and Proma
Opening of Le Centell Hotel
New Homeopharma Factory in Sambaina
Partnership with BRICORAMA and opening of Évasion
Opening of ABC Partner Bricorama Tamatave and BUT Store in Antananarivo
Renaming to LUCEO Group
Opening of Mobrico in Mauritius
Opening of Gosun Beach Residence in Mauritius
Marriot – BUT Tamatave Opening
Mission and Values

Leadership

Unity

Customer

Commitment

Openness
Mission
The mission of LUCEO Group is to shine across its business sectors by being a committed leader, offering innovative and sustainable solutions, while placing the customer, collaboration, and openness at the heart of its actions to contribute to the economic and social development of Madagascar.
Our Values
- L: Leadership
The letter L represents leadership, direction, and the positive influence our group exerts in its industry. It signifies that our group is a leader in its field and capable of inspiring other companies to achieve ambitious goals.
- U: Unity
The letter U represents unity, harmony, and solidarity. It highlights the value our group places on collaboration, teamwork, and cooperation among the different companies within the holding.
- C: Customer
The letter C represents the customer, satisfaction, and excellence in service. By placing the customer at the center of our name, it shows that our group is dedicated to providing superior service and meeting our clients' needs exceptionally.
- E: Commitment
The letter E represents commitment, passion, and the determination of our group to provide excellent service to its clients, support its employees, and contribute to the economic development of Madagascar.
- O: Openness
The letter O represents openness, curiosity, and diversity. It underlines our group's willingness to explore new horizons and stay informed of the latest market trends.
«LUCEO means TO SHINE in Latin»

